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What Is Lean MarketingTM?
Low Cost and No Cost Marketing Techniques That Work
Lean MarketingTM was developed by Debbie Jenkins and Joe Gregory in 2002 when their own business was on the brink of failure. They set out to eliminate the waste from their sales and marketing activity by focusing effort on their most profitable products, services and customers.
They successfully turned a near-catastrophic business situation around using the techniques they developed and then, after delivering a year-long series of Masterclasses recorded their systems and approaches in their book entitled, The Gorillas Want Bananas.
While Debbie and Joe were able to turn their business around with virtually zero budget, Lean Marketing isn't just cheap marketing though...
Although you will find more time to do the important things (in your business and life) you're still going to need to invest some time and money into the process of building your business. The good news is, Lean Marketing shows you many no-cost and low-cost ways to get a huge marketing impact.
You'll spend less time and money on marketing so that you can get on with your real work without wondering where the next client or contract is coming from!
Making your business, leaner, meaner and more attractive to your customers is within your reach.
The Lean MarketingTM System will help you to achieve it with minimum pain, hassle and cost.
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Lean Marketing Intensive
If you'd like to streamline your marketing systems and set up a sustainable process for building new business then the fastest way to make it happen is to employ the services of a Lean Marketing approved consultant.
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The Lean Marketing Bible
 The first book written on the Lean Marketing system. First published in 2003, this is the definitive guide to marketing your service business on a tight budget. Learn to rid your marketing of waste and focus on easy, low-cost, stuff that actually works.
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The Lean Marketing Study Programme
 This in-depth Lean Marketing study programme is packed with tools, exercises and tips to help you create a complete Lean Marketing system that brings consistent results with minimal cost and effort.
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