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Praise For Lean Marketing
Growing business owners agree that Lean Marketing is the right way for them. Below is a selection of comments and praise for Lean Marketing from people who have been touched in some way by our work. While we often ask for feedback from our clients many of the letters that follow are completely unsolicited. This page makes up one of our most valuable assets, so thank you to everyone who took the time to share their success.
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Lean Marketing Books & Programmes
See what people have to say about The Gorillas Want Bananas, Lean Marketing Toolbox, Coaching Charisma, CoachesCan! and other Lean Marketing related training and programmes...
I just downloaded and read your Card Shark book. Great stuff! I will happily tell people about it in a future Kickstart.
You also got to me with your Coaching Charisma ebook - my credit card warmed
up quite nicely! I'll be settling down to read how I can increase my profile
and my income later on today.
Martin Avis, www.kickstartdaily.com
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 Dear Debbie
Have just skipped through your website. What you say (on all of your sites frankly) makes me want to stand on a table and cheer.
I worked in the ad industry and in PR. I wore those sodding shoulder pads once. What you say is absolutely true.
Go girl!
Best wishes
Katherine Trimble, Gaelkat
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 "I am focused on getting every bit of success out of every bit of effort
because your tips have reminded me of what is important.
Thank You!"
Steven J Burnell (FCCA),
Focused_On Health
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 The course was very user friendly, well thought out and delivered what it said it would. Improved time management was an added bonus. Hence my earlier request to share some of the lessons with my ECI readership so they too can take advantage of these simple to follow lessons.
Thank you
Dawn Campbell, Peak Performance Coach & Editor ECI e-magazine, email: dawn@rainbowpromise.co.uk
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 "Well I am hooked. What a really fantastic and absorbing writer you are."
Katy Howell,
Immediate Future Ltd,
www.immediatefuture.co.uk
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 I have enjoyed the different way you showed us how to view
Goals, the advice on the concorde approach is so true of alot of people who
will not give up something that is not working for them. I am using the D.A.T.E sheet
as it is a good way of tracking your actions towards a Goal.
Kind Regards
Peter Messenger,
Crystal Clear Life Coaching
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 Hi Debs
I've just got to write and tell you how much I'm enjoying working through the Lean Marketing Papers - They're grrrrrrreat!
You have a talent for putting across ideas in a way that really makes an impact on people's thinking. Let me share a personal example:
For my first 5 years in business I was attracting work by the bucket load - with no marketing whatsoever!! Then about 18 months ago business started to plateau and it because harder to attract new clients - why was this? Was it a quality problem? No! Was it the market? No! What was it?
Then I read the lean marketing paper that explained your own experience of struggling to align some of your work with corporate values. Wham! What you had written made so much sense to me and gave me one of those Ah! Ha! moments.
I suddenly realised that, while I'm in the business of encouraging achievement, many of the people I'd been targeting as potential clients were happy playing a game of corporate power, control and survival. Quite simply achievement wasn't the main game for them.
So, what was my marketing problem? - Quite simply I was targeting the wrong people. A review of my previous work made it obvious that the people who liked working with me most are ALL corporate intrapreneurs. People for whom achievement is their highest value. People like me, people who love to make an impact, 'get stuff done' and then move on.
As a result of this understanding I've become much more specific about my target clients. I'm now saving time, energy and - most importantly - attracting level 10 corporate clients. I just wanted to say thanks for the help.
Best regards
Clive Griffiths - iGriff Productions
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"Congratulations Debbie! I was given your name by
[an old client] who hosts my website. I am a successful
coach and speaker and I felt for a long time that this was needed."
Jackie Arnold ICF, www.able2speak.com
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'The Gorillas want Bananas' is the best book on marketing by British writers that I've read (and I've read scores) and is matched only by good ones by
Americans and a Swedish guy.
Kieran Duignan, Enabling Space
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"You must be a natural viral marketeer, because
I've already told over a dozen people about Lean Marketing
since reading your stuff."
Paul Hynd
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"I have recently read your first book. It is a credit to
you that you practice what you preach and that I am able
to read through it in this time. The themes are tailored very
nicely for my business, but exactly follow the Lean Marketing
principles you teach. I think you are on to a winning formula!"
Ian Kaye, Director, www.isk.ltd.uk, England UK
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I like this course and have recomended it to others.
For me the single most important lesson was the one on
"congruence" a much used word in New Age Circles but when
you applied it in a marketing context it switched on a light... My business is new it is in the Life
Coaching Field but your marketing advice so far is as refreshing as it is
valuable...
...To summarise your course is a positive benefit to a
small business. Keep on doing what you are doing!
Peter
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Thank you for taking the time to give me some feedback on my sample letters that I sent you as I appreciate that you are really busy at the moment. You've inspired me to take your advice seriously and re-write them this weekend so I'm more likely to achieve my most wanted response from customers.
Kind regards
Jo Pocklington, The Pocklington Consultancy
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Thank you so much for your time on Thursday. I really appreciated our conversation and your dedication to helping me out. You have given me invaluable tips and I shall definitely continue reading your ezine and ebooks, as I got so much out of it already.
We will certainly be in touch again soon.
Warmest,
Geraldine Morel, www.geraldinemorel.com
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Thanks Debs
I thought I'd drop you a line to say thanks for the Gorillas book. Very useful so far - two "aha!'s" - and I love the amusing cartoons.
I especially liked the way you have used the NLP Logical Levels of alignment
to describe Brand Power - I've been framing 'identity' as 'brand' for about
6 years now, but I'd not really considered that the 'fall out' I sometimes
experience is about the client 'externalities' not matching my intervention
'beliefs'.
Thanks again and I look forward to the next instalment.
Cheers
Clive
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Okay, Dangerous.
Brilliant wee book, many thanks.
So brilliant I'd like to offer it to my prospects/clients. Is there some way
I can link to you to provide it?
Jim Ewan
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You may like to know that, in recommending your Lean Marketing material to a business friend, who has been a longserving member of staff with the Open Business School (including the course on creativity), I told her that I think you've come up with an excellent method of open learning.
I think your material not only compares well to the 6.5 credits I took in doing an Open University degree in psychology (with maths and computing) but reflects some of the best design features I learned in taking a Diploma in Distance Learning, on which my 'distance' tutors were some of the world's leading practitioners in distance learning (and were based in Sweden, Germany, the Netherlands and the UK).
Kieran Duignan, Enabling Space
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I really enjoy your approach to classical concepts; actually let's say your
approach to business understanding! When I read the lessons I generally
think "yes, of course, this is common sense!" but I know it is not that easy
in practice. And what I find most useful is the systematic approach to
realize your common sense!
I have always done industrial sales and marketing and I have an engineering
background so your method suits me a lot.
Berna Y. Gürleyen
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As someone new to the world of self-employment and someone quite
unfamiliar with the theories behind marketing etc, I have learnt that I
don't have to follow the crowd and accept that a 3% (or whatever) success
rate on direct mail etc is good. Also the lesson about congruence was very
timely as it came just when I was having new stationery designed. I was
about to go for a flashy logo which would have been attention grabbing but
not congruent with me or my business.
All the lessons on brand-power were very useful. The Gorillas Want
Bananas ebook is a great read.
Jon Newton
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I am doing this course in order to improve the business of my husband: hand made top quality chocolates, made in his own workshop, and sold
next door in his shop, and the website is in the developing stage.
The first [book] helped us:
- To completely eliminate advertising through magazines. (will save
about 5000 SFR a year).
- Congratulate ourselves for not having much "recreational marketing"
activities and being fairly lean from that perspective.
- To put down an overwhelming list of things "to do", or ideas to
realise. I was a bit frustrated for not being able to bin almost none of
them, in spite of passing them through the pain and grain matrix, and So
What? exercise. Nevertheless, these exercises helped us to place our
projects in priority slide. The priority slide is a great tool for a
young business with many ideas, which need materialising and projects in
hands. The slide helps to prioritise them and visualise it in a great
way. After having done the priority slide of our projects, I felt
clearer in my head about work that we have ahead of us, and felt less
overwhelmed and pressurised. Also the links between the projects are
much clearer in my head.
Thanks again for your inspirational course.
Hasmik & Dan Durig
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...I would like to comment on the refreshing empowering alternative easy to understand way you present
this material. I always mention you to my coaching contacts. I am looking forward to carrying on because
through this course I have become incredibly clear about what I want from life. I have a feeling your course will be instrumental in getting me there.
Regards
Peter Messenger
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Lean Marketing Champions eZine
When you join this FREE fortnightly tips eZine you also get eBooks worth $49.44 absolutely FREE too...
"I Love the idea of getting more Marketing results from
less effort and money! I cannot wait to read the book (The Gorillas Want
Bananas) and to start applying Debbie's principles to our business and
that of our clients."
Sabra Swinson, The Marketing Coach Ltd,
www.themarketingcoach.co.uk
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I am a start-up recruitment agency always looking for ways to market my small business. I read your emails to look for gems of wisdom that hopefully might make my marketing more successful. I did like your Business Card ebook.
Steve UK
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It is very practical. I like the straight talking and no nonsense
approach - and the focusing on 'MWR'. That has really impacted my thinking!
I feel passionate about being purposeful so I am sifting the info as I read
it and the above bits have stuck with me and are now part of my thinking.
Many thanks.
Adrian Galley
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I set up my coaching business a year ago. I have found Lean Marketing
materials brilliant for helping me think through how to market my business.
I especially found the download about making a good business card
invaluable. I would happily recommend Lean Marketing .
Penny Dean, RedBear Life Coaching
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You are one amazing woman and your contribution to the field of coaching and marketing is remarkable! I have kept every note from you and have a binder with the lessons in it. I love the lay out, the ideas expressed, the timeliness and the simple but important message that you convey each time. Thanks for including me in your offering ... keep in touch!
Sincerely,
MARY G. ANDERSON, www.lifemanagementconsulting.com
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I love the newsletter. I like its irreverent style while at the same time
offering really useful, down-to-earth tips and techniques. I keep most of
the newsletters as a permanent resource - I can't say that of much e-zine
stuff I get.
Craig Brown, www.lifefirst.info
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This newsletter makes so much sense. We had so many "curious" and "desperate" time-wasters last year it really got us down. Fortunately we've got mostly inspired people this year. I think this has a lot to do with Jo bumping up the prices and only offering f'ree sessions to newsletter subscribers.
Great stuff.
Neil Fellowes
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"My experience so far? Impressed with the
quantity of info and how 'different' it is!
Keep it coming"
Derek Purdon, www.dpcoaching.com
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I LIKE THE STYLE AND FRIENDLY NATURE, ALSO INSPIRING
Karin Ridgers
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One of my aims is to book you for speaking at one of our corporate events
next year we are seeking inspirational, experienced and motivating speakers
to put the cherry on the ENC cake!
Joanne Thompson, Business Relationship Director,
Entrepreneurs' Network Company Ltd (ENC), www.enc-network.co.uk
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The best thing is your enthusiasm, it oozes from my
screen. You are like my conscience - 'stop faffing around with all of
these waste of time and money activities and use your common sense girl
- or else!!'
I'm just starting out having been clearing away loads of clutter before
finally becoming a self-employed coach which was at one time more
notional than real. Now it's real!
Ali Stewart
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I very much enjoy receiving and reading the Lean Marketing eZine. I always
read the Lean Marketing eZine from beginning to end and I try out all the
links and recommendations. I find it very informative and helpful. I like
the informal style of writing. I keep the eZine on file for future
reference. I often refer back to previous issues.
Dagmar, www.onewomanbusiness.co.uk
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The best thing is the off the wall approach - so different to most other
marketing companies.
Jean Harris, Garner Harris
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YOU ARE THE BEST WAKE UP CALL TO THE MARKETING WORLD. YOU NEVER LET US GET
SLEEPY OR COMPLACENT. YOU ARE CONSTANTLY REMINDING US TO KEEP AT IT. You
have the most wonderfully audacious way of getting your point across. You
inspire others to be audacious with what they do to. Good leadership.
Elly
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I do like the fact that you make contact and this
makes it 'personal' rather than just being a 'number' like many sites and
forums. Keep up the good work.
Pat Elliot, www.thetesgroup.com
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Good, sound, practical advice. I'd happily recommend other
business managers consider the input from the lean marketing team.
Ian Kaye, www.isk.ltd.uk
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It's written in an entertaining way by someone who can actually spell and grabs the attention. As with most
of these things, I'm never quite sure what the real tangible benefit is to
me. But sometimes, one does pick up a nugget of information or an idea that
one can take forward.
Sarah Eley
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The thing that keeps me reading is that I have always picked up a tip
that is valuable to me, or I meet someone who asks me something and I
forward the copy on to them because it seems to answer their question.
Example, last night I was at a networking meeting and a Marketing guy asked
me how to distinguish which customers where just picking your brains and
which were serious and perhaps might part with some cash. Immediately when
I got home I sent him your PIPELINE newsletter which I'm sure he will find
useful.
Christine, High10 Coaching
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...I really do like you layout and your amusing style which I find helps make the point
stick better.
Bay Jordan
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...I ensure that I read the Lean
Marketing newsletter articles and forward it to my partner, as the material
has depth and has proved useful to me many a time.
Sheeba Sahadevan
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Punchy language. Real understanding of the issues.
Look forward to receiving your pearls of wisdom regularly.
Janette Rawlinson
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"Thank you for your generosity in sending me The Lean Marketing Detox. It certainly is a real eye opener and an awesome wake up tool."
Alan Stewart, www.connect-away.com
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"I am going to enrol in your Academy. I have really been impressed by what you shared and I feel that I really need your support."
Alex Tana
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"Pleased to say that many of your tips and ideas have filtered into my marketing consciousness..."
Sally Morton, Life Coach
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"You have great energies. I am currently travelling on the train and the Pay it Forward [article] just shifted my attitude for the day. I am now looking forward to doing more good deeds over the day. Thank you for makin' my perspective larger."
Hugo Russell, Q the Experience
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Praise Submission Form
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Lean Marketing Intensive
If you'd like to streamline your marketing systems and set up a sustainable process for building new business then the fastest way to make it happen is to employ the services of a Lean Marketing approved consultant.
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The Lean Marketing Bible
 The first book written on the Lean Marketing system. First published in 2003, this is the definitive guide to marketing your service business on a tight budget. Learn to rid your marketing of waste and focus on easy, low-cost, stuff that actually works.
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The Lean Marketing Study Programme
With 5 Year Guarantee!
 This in-depth Lean Marketing study programme is packed with tools, exercises and tips to help you create a complete Lean Marketing system that brings consistent results with minimal cost and effort.
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